Justin Bieber ― 5
POPULARITY: At age 18, has released three straight No. 1 albums (My World 2.0, Under the Mistletoe, Believe) and sold 15 million copies since 2010; racked up 786,712,923 (and counting) YouTube views of “Baby” since 2010; and made a 3-D concert film that earned $73 million domestically (and $30 million on its opening weekend). Sold $60 million worth of his two perfumes.
POPULARITY: At age 18, has released three straight No. 1 albums (My World 2.0, Under the Mistletoe, Believe) and sold 15 million copies since 2010; racked up 786,712,923 (and counting) YouTube views of “Baby” since 2010; and made a 3-D concert film that earned $73 million domestically (and $30 million on its opening weekend). Sold $60 million worth of his two perfumes.
FACEBOOK FOLLOWERS: 46.8 million
TWITTER FOLLOWERS: 28.8 million
FAN NICKNAME: Beliebers
MAIN HANGOUTS: The Bieberhood, Justin Bieber Tumblrs
AVERAGE DEMOGRAPHIC: Girls under the age of 12 who are not ashamed to make videos crying about how they will never marry Justin Bieber. They love him above all else.
DEVOTIONAL PROFILE: Once upon a time, adolescent girls papered their walls with Tiger Beat posters, memorizing the studio-approved factoids and quotes (JTT is going to Harvard! Devon Sawa likes macaroni and cheese!) that constituted a teen heartthrob's public personality. Imagine if you could apply that infatuation to a walking, talking, singing celebrity — someone who actually comes to life with one click of the YouTube "play" button. The result is Justin Bieber, the first teen idol of the Internet era and the first love of millions of American tweens.
They will scream through the entirety of his sold-out shows; they will mob his promotional appearances (to the point that Bieber regularly finds himself trapped in hotels while the local police attempt to disperse the crowd). "Boyfriend," his most recent music video, was viewed 17 million times within a week of its release; "Call Me Maybe," the (genius) Canadian pop song that Bieber tweeted out to his 28 million followers, spent nine weeks on the top of the Billboard Hot 100. All major pop stars have an army (or navy, in Rihanna’s case) of Twitter followers; Katy Perry and Rihanna sell millions of albums, too. But the difference is in the quality of worship. Justin Bieber is not just a singer; he is an imaginary, ever-present boyfriend to millions of tween Americans. Remember how you felt about your first crush? Exactly.
From Vulture
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